Bobby Hundreds: From The Hundreds to Disney
When Bobby Kim, better known as Bobby Hundreds, co-founded The Hundreds in 2003, he wasn’t just starting a streetwear brand; he was pioneering a culture. What began as a small T-shirt label in Los Angeles grew into one of the most influential streetwear brands of its time, blending fashion, community, and storytelling.
For over two decades, Bobby has pushed the boundaries of streetwear through:
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Fashion Innovation: creating a brand that defined a generation of streetwear fans.
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Cultural Storytelling: from best-selling books to creative essays, Bobby documented the movement he helped build.
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Community Events: founding Family Style, a festival merging food, fashion, and culture.
- Creative Expansion: experimenting with media, screenwriting, and production.
Now, Bobby is stepping into his newest role: Vice President of Creative for the Americas at Disney Consumer Products. In this position, he’ll lead the teams shaping everything from licensed merchandise to Disney Parks fashion, working on the toys, T-shirts, and collectibles fans love around the world.
Why Bobby Hundreds at Disney Is a Win for Streetwear
This move isn’t just about Bobby. It’s about what it represents. Streetwear has always thrived on fandom, identity, and culture, and Disney has always been the world’s greatest storytelling company.
By joining forces, these worlds collide in powerful ways:
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Streetwear values: hustle, authenticity, self-expression.
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Disney values: imagination, storytelling, wonder, and family.
For Oswald & Willie, this moment validates everything we’ve built: a brand that celebrates the fandom of streetwear while honoring the magic of vintage Disney animation.
Walt Disney’s 4 Cs: The Shared Creative DNA
Long before Fairfax Avenue, Walt Disney had his own formula for success: the 4 Cs.
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Curiosity: Always ask “what if?” and explore new worlds.
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Confidence: Believe in your vision, even when others don’t.
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Courage: Take risks and push boundaries.
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Constancy: Keep moving forward with persistence and focus.
Bobby’s career is a perfect example of the 4 Cs in action. His curiosity led him to explore beyond fashion, his confidence allowed The Hundreds to thrive, his courage pushed him to launch books and festivals, and his constancy made him a cultural leader.
At Oswald & Willie, those same 4 Cs guide everything we do. Whether it’s designing our Walt Oversized Tee to honor Walt Disney’s legacy, or creating nostalgic designs like the Main Street Remembers Tee, these values are the foundation of our creative process.
Oswald & Willie: Where Streetwear Gets Animated
Our mission at Oswald & Willie has always been clear: combine streetwear culture with vintage Disney animation. Just like Bobby Hundreds redefined what streetwear could be, and just like Walt Disney redefined entertainment, we exist at the intersection of fandom, creativity, and culture.
What unites all three, Bobby, Walt, and Oswald & Willie, is the belief in the power of imagination and hustle. That’s why Bobby’s move to Disney is so meaningful to us. It’s proof that our culture, our community, and our values have a future on the biggest stage in the world.
A Strong Future for Streetwear and Animation Fandom
Streetwear and animation fandom are no longer separate worlds. They are merging into something larger, where fans can:
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Wear their stories through fashion.
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Celebrate their nostalgia with modern creativity.
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Express their culture across age, background, and preference.
Whether you’re a longtime Disney fan, a streetwear enthusiast, or both, the future looks brighter than ever. With Bobby Hundreds shaping Disney’s creative direction, and Oswald & Willie carrying forward the spirit of vintage animation meets streetwear, the culture is alive, evolving, and ready for its next chapter.
This isn’t just a new era for Bobby. It’s a new era for all of us who believe in the magic of creativity, community, and culture.
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