In business, success is often measured by profit, growth, and market influence. But true, lasting success is built on something deeper—integrity. The ability to uphold ethical values, remain true to one’s vision, and treat people with respect is what separates great businesses from fleeting ventures.
The story of Steamboat Willie and its creators, Walt Disney and Ub Iwerks, is not just a story of innovation—it’s a lesson in integrity. Their journey to success was filled with challenges, but they never compromised on their principles. Today, their story continues to inspire entrepreneurs, reminding us that integrity is not just a virtue; it’s a foundation for long-term success.
Staying True to a Vision
In the mid-1920s, Walt Disney was building his animation career with Oswald the Lucky Rabbit, a character that gained popularity under his leadership. However, in 1928, Disney learned that he had lost the rights to Oswald due to a contractual loophole. His distributor had secretly taken control of the character, leaving Disney with nothing.
Many would have given up or retaliated, but Disney chose a different path. Instead of resorting to unethical tactics, he and his creative partner Ub Iwerks went back to the drawing board—literally. With integrity and determination, they created Mickey Mouse and introduced him to the world through Steamboat Willie.
This story teaches a critical lesson: when faced with adversity, true leaders don’t cut corners or compromise their values. Instead, they focus on creating something even better.
Honoring Collaborators and Employees
Disney’s success wasn’t just built on his vision alone—it was fueled by collaboration. Ub Iwerks, the animator behind Mickey Mouse’s original design, played a crucial role in Disney’s rise. Rather than taking all the credit, Disney publicly acknowledged Iwerks’ contributions, ensuring he received the recognition he deserved.
Businesses thrive when they value their teams. The best leaders understand that success is a shared effort and that integrity means giving credit where it’s due. Companies that treat employees with respect, fairness, and honesty foster loyalty, creativity, and long-term prosperity.
Respecting the Audience
When Steamboat Willie debuted in 1928, it was more than just a technical marvel—it was a carefully crafted story designed to delight audiences. Disney and Iwerks didn’t take shortcuts in animation quality, sound synchronization, or storytelling. They respected their audience and set a high standard for entertainment.
Integrity in business means delivering quality products and services, not just chasing profits. Companies that prioritize their customers’ trust and satisfaction build brand loyalty that lasts for generations.
Building a Legacy That Endures
The values of honesty, creativity, and perseverance that fueled Steamboat Willie became the foundation of the Disney empire. Walt Disney’s commitment to integrity allowed his company to grow into one of the most beloved brands in the world—because people trusted it.
At Oswald & Willie, we believe that integrity is more than just a business strategy—it’s a way of life. Like Disney and Iwerks, we aim to uphold values of creativity, authenticity, and respect, ensuring that our work not only stands the test of time but also inspires future generations.
Success built on integrity doesn’t just create great businesses—it creates legacies.
How will you build yours?
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